Transmedia: The market value of Intellectual Property in Film
Lord of the Rings (2022) Amazon Studios Billboards, Magazines, and Trailers. These are a few of the traditional methods for marketing films to audiences. They have been key resources in attracting cinemagoers to theatres for opening weekend to catch box office successes that include The Lord of the Rings Trilogy (2001-2003), Harry Potter Series (2001-2011), The Matrix sequels (2003, 2021), and most recently, The Batman (2022). As much as we should give credit to the P&A (Prin